Happy Friday, my friend.

As this lands in your inbox, I’m crawling over mossy rocks and sneaking through pools in the Great Smoky Mountains.

Maybe I’ll even fool one of the prettiest fishes in the world, the Appalachian Brook Trout.

Fishing was one of my first loves, and I didn’t go fly fishing once last year. Unacceptable.

What do you love that you want to do more of?

There’s a strong correlation between a disciplined approach to marketing and a surplus of leads and the lifestyle you want.

Good marketing starts with mistakes though. Check out today’s essay about that.

Thanks for being here.